An Empirical Study of the Preferences and Buying Behavior of Silk Sarees among Women Consumers in Vellore Town
نویسنده
چکیده
In Present Marketing Scenario, the Study of Consumer Behaviour has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Consumer buying behaviour has become an integral part of strategic market planning. People now become dramatically and have unlimited wants on product and service, some more, their attitudes and behaviour often changed and elastic on price rise or low. Even if they want to make a decision on buying product, they also have rational choices. Seeing as now existing market has numerous of consumer, too wide and their needs are differ from one to another one, and thus marketers today are really difficult to understand these differences with consumer behaviour towards their brand and product. As a result, it is vital that marketers need to work more struggle on identifying their target customers' needs and adapt various marketing strategies to reach their needs. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Thus if they could not do so can influence company profit and sales on their product and service.
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